Intuit QuickBooks

Get Yours Campaign

Agency: TBWA/CHIAT/DAY

Role: Account Executive

For this campaign we hired a coach like no other- Danny DeVito. In a series of films, Danny cheers on real small business owners, including an electrician, a personal trainer and a dog groomer/daycare owner.  In addition, a series of instructional mini web films called ‘Danny Teaches’ allow Danny to demonstrate the utter simplicity of QuickBooks’ product suite (so simple, they only take 15 seconds to teach).  The campaign is also supplemented by innovative gifs, including the first ever gif microcontent series that celebrates 8 additional small businesses.